Organizations operating in different sectors start paying attention to their business promotion through Internet. They make significant investments for the acquisition of customers through Internet, as active Internet marketing enables the increase of sales, obtains new customers, increases the market share, as well as the potential customer visits, etc. But how can one find those customers? BSC Business Support Center is ready to share its experience and present 5 important steps of Interment marketing that will assist the Armenian organizations to achieve success through Internet.
Key Performance Indicators (KPI)
Website key performance indicators are a metrics that help measuring the success of your business. They can help you determine how effective a marketing campaign is and assist in identifying ways to improve your practices and strategies to better achieve business goals. Most important are the correct choice of performance indicators. Although key performance indicators vary based on the individual goals of your organization, several basic measurements are true across all industries.
People often use the Internet to find an organization that can provide them with the necessary goods or services. Search engines are among the most widespread means (Yandex, Google). The best opportunity for you to attract customers is the very moment they search for a product or service that you represent. They try to find information about the product and, quite possibly, buy the product without delay. That’s why you need to implement search engine optimization. You should be confident that if someone is looking for a product you are selling, he’ll find you. The success of a website is highly determined by the friendly structure, useful and informative content, high speed and flawless performance. SEO is a continuous work, strategy that always changes, like people’s habits, search engine algorithms, etc.
Search Engine Marketing (SEM) or PPC
Search engine marketing is a discipline of Internet marketing that helps to conduct website promotion by gaining traffic through paid search advertising. Well thought and well planned internet advertising strategy will contribute to the profitability of the website. This strategy is aimed at implementing a more effective business promotion. This type of advertising gives the possibility to group customers by territory, language, country, etc.
This form of Internet marketing is conducted through social networks like Facebook, Twitter, YouTube, etc. Social media marketing enables a more dynamic and personal communication with customers. Social networks are widespread and have gradually become an inseparable part of the organization’s marketing strategy. In social networks you need to communicate, help and exchange views with your current and future customers. Mutually beneficial business connections are usually developed during such conversations.
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. Using these tools you can increase your site’s visibility and accessibility, business reputation among the public, competitiveness, and most importantly, the profit.
Article source: internet-marketing.am
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